Update (6/17): I am increasingly astonished by what Bonvera, with Tim Marks’ and others’ leadership, is able to do. Now that they’ve created a solid base for their business based on brand name goods, they’re able to focus on a huge segment of business that is getting pummeled right now: small and medium businesses. They recently rolled out their “Collaborative Commerce” platform which is designed to give small businesses with exceptional products a way to get nationwide exposure, sales, and loyalty better than any other online or offline method. To make it even strong, they’re giving substantial percentages of the revenue to the community of entrepreneurs that makes the whole thing work. I’m really interested to see where they take this!
Original post: For a less-than-a-year-old startup, Bonvera is doing some amazing things. They’ve already secured proprietary deals with companies like P&G, SC Johnson, Kraft, General Mills, As Seen On TV, and many more. Just recently their facility got FDA approved to carry pharmacy products like cough medicine, headache medicine, etc. Every day they are getting better and better. I’m excited for the future because many things are coming – better websites, better shipping deals (beyond Bonvera Advantage), more in house and name brand products, etc.
If you found this post, you’re likely looking for some Bonvera reviews and doing your due-diligence on the company. That’s good! Hopefully this post can help you with what you’re looking for. It’s a collection of questions and some related thoughts that you may want to ponder as you’re deciding whether Bonvera is a fit for you.
Note: Click on question to expand answer.
Is Bonvera a scam/pyramid scheme or is it a legit company?
In this day and age, this is a very legitimate question. There are a few things to think about with this question:
What is a pyramid scheme?
What associations does the company have that demonstrate credibility?
First, let’s dive into what the FTC says about pyramid schemes,
“Some people confuse pyramid and Ponzi schemes with legitimate multilevel marketing. Multilevel marketing programs are known as MLM’s, and unlike pyramid or Ponzi schemes, MLM’s have a real product to sell. More importantly, MLM’s actually sell their product to members of the general public, without requiring these consumers to pay anything extra or to join the MLM system. MLM’s may pay commissions to a long string of distributors, but these commission are paid for real retail sales, not for new recruits.”
Bonvera, while being quite a bit different than normal MLM’s, definitely sells real products to the general public without requiring these consumers to pay anything extra or to join the MLM system.
Second, let’s discuss Bonvera’s associations with other companies, as this directly connects to the FTC quote above. One major thing that separates Bonvera from most other companies is that the majority of the products they sell are manufactured by large companies like Proctor and Gamble and SC Johnson and are sold in competing outlets like Walmart and Target. Bonvera has proprietary distribution deals with these large companies and many other medium and small companies. This is important because not only did these companies do their due diligence, but it also demonstrates that Bonvera sells “real products” that people are already buying.
What should you ponder on the question about the legitimacy of Bonvera? Simply this: do you think multi-billion dollar companies like Proctor and Gamble did their due diligence on Bonvera before striking a deal?
is Network marketing / mlm a good way to make additional income?
This is a great question. Let’s look at some overall industry statistics and comparisons then see what some very successful, well-known, business leaders have to say.
Check out the yearly revenue of these various industries and how network marketing compares:
The National Football League (NFL): $9.5 Billion
Music industry: $16.4 Billion
Video game industry: $67 Billion
Movie industry: $80 Billion
Network marketing / MLM: $167 Billion
As you can see, network marketing isn’t a small time deal. It’s a huge industry. Here’s the most shocking part – roughly half of that $167 billion in annual revenue is paid out to the people participating in the profession. Do you believe that if that much is getting paid out to people participating in the profession that you’d be able to collect some of it (with a little bit of time and hard work)?
Here’s what a few successful business leaders have to say about network marketing:
“You strengthen our country and our economy, not just by striving for your own success, but by offering the opportunity to others. Your industry gives people a chance, after all, to make the most of their own lives. And to me, that’s the heart of the American dream.” – Bill Clinton while addressing a crowd of network marketing professionals.
“I think network marketing has come of age. It’s become undeniable that it’s a viable way to entrepreneurship and independence for millions of people.” – Stephen Covey
“It was the best investment I ever made.” – Warren Buffet after purchasing a network marketing company.
“Network marketing gives people the opportunity with very low risk and very low financial commitment, to build their own income-generating asset, and acquire great wealth.” – Robert Kiyosaki, best-selling business author of all time
“If I were starting over today, I would make millions in the network marketing industry” – Donald Trump
“Network marketing has produced more millionaires than any other industry in the world.” – Les Brown
“Network marketing is really the greatest source of grass root capitalism, because it teaches people how to take a small bit of capital, that is your time, and build the American Dream.” – Jim Rohn
“Network marketing has been nothing but good for everyone I know that’s involved with it, because they did it seriously. They played full out and they have been very successful. It’s a constant barrage of success stories. I would always get involved – you can always test drive anything, the product, the service, the community. And then lean in to it a bit, and if it feels good, lean into it a lot.” – Jack Canfield
I came across this really thorough, objective review of Bonvera that I wanted to share with my readers. The author dives into Bonvera’s products, pricing, and their compensation plan. At the end the author offers his/her opinion about the company and whether it’s a legitimate company and worth joining.
First, some people have asked if Bonvera is like those discount shopping clubs where they get rebates or discounts and sometimes money for referring other people. Companies like Groupon.The answer is no. Bonvera is different for a few reasons. One, it’s not just a coupon/discount website. Will get you competitive prices on products? Yes. Will you get discounts for shopping through other websites. Yes. But that’s where the similarities end. Bonvera is unique in that it not only shares money back for sales that result from referrals that shop through the site for their first time (based on products sold), but it also continues to share profit back to the referrer every time sales are made. In other words, Bonvera allows individuals to get paid forever on the marketshare that they help build for the company. Not only is it a great way to earn extra income, but build it long enough to build massive marketshare and you can make significant income.
Second, some people have asked if it’s like some other product company that operates in the network marketing / MLM profession.
Again, the answer is that Bonvera has pretty much NOTHING in common with any other company in network marketing.
Here are some reasons why:
Bonvera is NOT selling high-priced proprietary goods. They do carry private label goods such as their Phyzix brand, but the pricing is in line with existing products in the same categories. Just like a store brand/private label good should be. Almost every big box store has store brand goods. Bonvera chose to have some as well.
Bonvera sells NAME BRAND goods at competitive prices. These products are literally the same brands that you would buy from Walmart, Amazon, Costco, etc. There is not a single other company that sells name brand goods through a network like Bonvera does. Most other things require you to have to educate and sell the potential customer on why your product is better. In Bonvera, you would simply ask them if they want to switch which store they buy through for stuff they are already buying.
Bonvera has partner stores. Partner stores are other e-commerce companies that have made proprietary deals with Bonvera to bring them traffic/sales in exchange for lower prices and/or profit sharing back to the Bonvera associates. Again, this hasn’t been done by other companies on the scale that it has been done with Bonvera.
Bonvera’s compensation plan is completely unique. It pulls bits and pieces from various style plans and puts them together in a type of hybrid plan. It is unique in that it is a depth focused plan, not width, yet still always finds the performer and makes sure they get paid – not someone that is just sitting there and got in earlier. The comp plan shares zero similarities to companies you may have in your mind. <- yes, I can say this with confidence even though I don’t know exactly what company you have in your mind. It’s a completely unique plan.
Bonvera’s corporate governance is completely unique as well. See the Independent Community Advisory Association website for details: www.icaaboard.com/
Here’s what I’m going to leave you with: if Bonvera sounded pretty cool when you first heard about it, dig in to it and you’ll find that everything posted above is true, plus some. Bonvera is incomparable. Feel free to ask questions in the comments below.
For further research and detail, check out this excellent, in-depth review of Bonvera. It goes over the products, pricing, and has a full, very detailed, compensation plan review.